Between half and two-thirds of packaged food products contain too much fat, sugar and salt to market to children, according to a new study from the European Commission’s Joint Research Centre (JRC).
A gaming study investigating the effectiveness of front-of-pack labelling strategies on children has determined that colour – such as that used in traffic light labelling – is king.
Industry can help combat children’s food poverty by lowering the price of healthy products and readdressing their market strategies, says think tank chief.
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
Kantar Worldpanel highlights Sprite as a ‘top performer’ in its global rankings of the most chosen consumer brands, on the basis of its worldwide penetration and number of interactions with consumers. So what has Sprite done right in a shaky market for...
The Nordic countries have published a joint protocol for monitoring the tactics used to market unhealthy foods and beverages towards children and young people.
Inaction is not an option for confectionery brands if they want to survive in an age of increased regulation on sugared products, writes Neil Davidson, managing director of brand agency HeyHuman.
Plant-based proteins may be booming but if sustainable eating is to become mainstream – and companies are to maximise sales – they should avoid vegan or vegetarian labels, says the executive director of the Good Food Institute (GFI).
Spanish rice, pasta and sauce maker Ebro Foods says that the growing influence of millennial consumers and new technologies are accelerating changes to retail models and supporting growth in e-commerce.
INS' blockchain-powered e-commerce platform cuts out retailers, meaning big savings for manufacturers and access to valuable consumer data, with Unilever, Mars and Friesland Campina are already interested, says the CEO and founder.
High income households in the UK are just as likely to shop at hard discounters as lower income ones. But what is luring well-off consumers to the neon-lit aisles of Lidl and Aldi, and what does it mean for branded products?
“Positive colour claims” can lift a product’s performance and help food makers tap into the growing global demand for clean labels, consumer research sponsored by colour specialist GNT Group reveals.
Arla Foods’ has become the latest food manufacturer to join the EU Pledge - an initiative that promotes responsible food marketing to children that already boasts Nestlé, Unilever, Mondelez, Mars and Coca-Cola among its members. But with the Danish dairy...
Food manufacturers are often unsure of how to integrate e-commerce objectives into their models but, when done right, it can be a boon for innovation, sales and marketing, Nick Kirby, Bridgethorne’s e-commerce director, tells FoodNavigator.
Asian and Russian market growth proved to be profitable for casings manufacturer Devro in the first half of the year, but China has been tipped by the business to be the source of future success.
Food manufacturers sign up to traceability schemes like Fairtrade and Certified Sustainable Palm Oil (CSPO) to improve their supply chains and traceability rather than bump up the price of their profits and score marketing points, according to new research...
French dairy company Danone has entered into a binding agreement with fellow-French company Lactalis to sell Stonyfield, one of its US dairy subsidiaries, for a purchase price of $875m.
A war of words has broken out between Meat Industry Ireland (MII) and the Irish Cattle & Sheep Farmers’ Association (ICSA) over the price of lamb in supermarkets.
Across the consumer goods industry, the future depends on manufacturers taking control of both quality and product safety issues, says Eagle product inspection.
The results of the FoodNavigator survey are in, and it's no holds barred as our readers reveal their hopes, fears and pet peeves about the food industry from squeezed margins, sugar taxes, the demise of traditional marketing and the threat of take-over...
Irish festival St Patrick’s Day will inspire food body Bord Bía to promote Irish food, such as beef, across a string of countries from Stuttgart, Germany to Shanghai, China on Friday 17 March
The Fairtrade Foundation has launched a new, hard hitting marketing strategy following research showing that 23% of UK consumers “never think about who produces their food and drink”.
For consumers, higher prices are fair game but smaller portions are not, says one food marketing researcher who is urging manufacturers to downsize smartly: "Some food companies act as if they are in the energy business, selling always larger volume...
Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.
Nestlé is to acquire Caravan Marketing Company SAE, the Egyptian instant coffee company behind the Bonjorno brand, eyeing up the ‘rapidly growing’ soluble coffee segment in the country.
In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...
Selling wonky vegetables or a dented tin on tomatoes at a discount can help reduce food waste - but the price reduction must be aligned with the product and its flaw, say researchers.
Under-12s seeing 88% fewer ads for non-nutritious products, says industry
Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.
Nestlé has removed a picture of fresh beef from the packaging of its dried beef and carrot soup - which did not contain any beef - following a two-year campaign by industry watchdog Foodwatch over misleading marketing.
The Netherlands’ biggest retailer, Albert Heijn, has pledged to reduce the sugar in its private label products by between 10 to 40% and will introduce a colour-coded branding system for its soft drinks.
Top Russian meat producers are increasingly producing meat in so-called ‘consumer packs’, with the aim of gaining a bigger sales margin in this segment of the market.
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
There is a growing movement towards sustainability, social responsibility and transparency on labels, says global market research company Euromonitor International, as it launches its ethical labels database, Passport: Ethical Labels.
Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category and forecast growth rates.
Don’t believe everything you hear – women are no more ethical than men and the propensity to buy green goods doesn’t increase with age, according to new research carried out in the UK.
Morrisons’ role as a food manufacturer – supported by its vertically integrated supply chain – is a unique sales point, which should be communicated more effectively, according to analysts, after the retailer reported its second quarter of rising sales.
Negative growth in Europe, fragile consumer demand and volatile markets marked the first quarter for Unilever but Nestlé says softer pricing helped it maintain positive growth.
Emerging market slowdowns are having a knock-on effect on the global packaged food market, according to market analyst Euromonitor, which has downgraded its growth forecast for the next five years. “It’s understandably of a concern to many in the industry."
