Marketing

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What is attracting rich Brits to hard discounters?

By Niamh Michail

High income households in the UK are just as likely to shop at hard discounters as lower income ones. But what is luring well-off consumers to the neon-lit aisles of Lidl and Aldi, and what does it mean for branded products?

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EU Pledge vows to keep pace with kids’ food marketing

By Will Chu

Arla Foods’ has become the latest food manufacturer to join the EU Pledge - an initiative that promotes responsible food marketing to children that already boasts Nestlé, Unilever, Mondelez, Mars and Coca-Cola among its members. But with the Danish dairy...

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Interview

How food innovators can leverage e-commerce to drive NPD

By Katy Askew

Food manufacturers are often unsure of how to integrate e-commerce objectives into their models but, when done right, it can be a boon for innovation, sales and marketing, Nick Kirby, Bridgethorne’s e-commerce director, tells FoodNavigator.

Chinese volume sales more than doubled in the six months of the year, Devro said

Devro aims for future growth in China

By Aidan Fortune

Asian and Russian market growth proved to be profitable for casings manufacturer Devro in the first half of the year, but China has been tipped by the business to be the source of future success. 

As required as part of the deal to complete the acquisition of WhiteWave, Danone is selling Stonyfield to Lactalis.

Lactalis buying Stonyfield from Danone for $875m

By Jim Cornall

French dairy company Danone has entered into a binding agreement with fellow-French company Lactalis to sell Stonyfield, one of its US dairy subsidiaries, for a purchase price of $875m.

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