Marketing

Agriculture minister Michael Creed (centre) launched a €1m Irish beef campaign in Germany

St Patrick’s Day harnessed to promote Irish meat

By Oscar Rousseau

Irish festival St Patrick’s Day will inspire food body Bord Bía to promote Irish food, such as beef, across a string of countries from Stuttgart, Germany to Shanghai, China on Friday 17 March

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

Perceptions of what an 'imperfect' product is can depend on whether the ocnsumer is in the home or at the supermarket.  © iStock

Fighting food waste with the right price discount

By Niamh Michail

Selling wonky vegetables or a dented tin on tomatoes at a discount can help reduce food waste - but the price reduction must be aligned with the product and its flaw, say researchers.

© iStock

Under-12s seeing 88% fewer ads for non-nutritious products, says industry

Game over for food marketing to kids, says consumer group

By Niamh Michail

Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.

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