Sensory profiling and product testing can be complicated, but Norwegian researchers have developed methods that are simpler, faster and cheaper, allowing smaller companies to carry out their own new product development, they say.
Not only is Germany the front-runner for innovative food and drink launches, it is also Europe's testing ground for trendsetting companies looking for a receptive market. Mintel market analyst explains why.
As of yesterday (Monday 29 February), the wholesale price of all local pork sold by the Pig Breeders’ Cooperative Society of Malta dropped by €0.10 per kilogramme of carcase weight.
Notions Group launched its new Chocodate coconut flavour at Gulfood, as it plans a major marketing campaign, along with a refresh of its other Chocodate products and web sales.
Norwegian food manufacturers are scrambling to change their branding and packaging as research shows the country's consumers rate country of origin lower than quality.
More than half of consumers want to hear the food producer's side of a story when they are the subject of negative publicity, according to an advertising and marketing agency.
A wholesaler has been fined for selling rotten fruit and vegetables, following an investigation by the Rural Payments Agency’s (RPA) Horticultural Marketing Inspectors (HMI).
Retailers pledge to change misleading products as 13,000 Dutch consumers vote for the worst offender of 2015, but as branded manufacturers have remained silent experts warn they should not become complacent.
Establishing an emotional connection between consumers and brands is a universal key to success – but this is especially true when breaking into the African market and there are certain ways to create this connection, says one marketing consultant.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
At FiE the nutrients and ingredients industry quacked a good game, but can it really walk like a sustainability-loving duck? Or is it a sitting duck for hypocrisy and business blindness? wonders Scandinavian strategist, Virpi Varjonen in this FiE post.
Campden BRI has opened a consumer test centre in Leamington Spa, UK, to support new product development and provide consumer research on food and drink products.
ScenoProt, a six year Finnish project will bring together scientists, consumer specialists and product developers with one aim: developing self-sufficiency in protein production for global sustainability.
Dutch food group Wessanen has reported strong Q3 results which it puts down to a consumer shift away from ‘Big Food’ towards healthy and sustainable food.
Marketing 'junk' food to children is raising blood pressure all round - and that's just the debate. FoodNavigator looks at some of the arguments that have been made in recent years and asks you, the reader, what you think.
As part of Food Production Daily’s on-going series of 60-second interviews with the movers and shakers in the food and beverage industry, we caught up with Richard Nemesi, global vertical marketing manager, Food Segments, Videojet Technologies.
The key to successful placement of mildly sustainable products is to use cues that communicate product positioning consistently, both in price level and in-store location, say researchers.
What do coconut oil, single-serve coffee and raspberry ketone have in common? They are all best sellers on Amazon – and can help new product developers create the next trend-setting product.
The world’s largest food and drink companies saw sales growth nearly halve in 2014 – while local firms have taken advantage of their greater agility to fill market gaps, according to a report from OC&C Strategy Consultants.
Positive product feedback is a good thing, right? Not if it is from a ‘harbinger of failure’ who repeatedly buys niche market and flop products, warn researchers.
As part of FoodProductionDaily’s ongoing series of 60-second interviews with the movers and shakers of the food and beverage industry, we caught up with Daniela Verhaeg, marketing manager SBU X-ray Inspection, Mettler-Toledo Safeline X-ray.
Sustainable Foods Summit: ‘Being responsible can be a competitive advantage’
Coop Denmark is celebrating the success of its private label organic brand, Anglamark, but says if it expects to stay in the market it demands investment, brand protection and innovation, with plans to launch a baby product range soon.
Companies are getting better at incorporating sustainability into their marketing strategies – and that’s good for business, says Deloitte Finland’s sustainability manager Riikka Poukka.
Own-brands have enjoyed a boom in crisis-hit Europe, winning new consumers with both price and quality – but big brands are resorting to aggressive pricing and promotions to win back their old consumer base.
The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.
General Mills tells BakeryAndSnacks.com that its new Pillsbury Minis were ‘the big buzz’ at AWMA 2015 last week, with its distribution partners excited to see new innovation in the packaged bakery category.
The UK syrup and spreads market is expected to grow by 22.5.% over the next three years, reaching $960mn by 2018 and owes its growth to older consumers, according to a new report from Canadean.
Organic means different things to different consumers around the world – and this is holding back the organic packaged food sector, according to a Euromonitor analyst.
Private label groceries have not performed as well in Ireland as elsewhere in Europe, but there is significant scope for expanding market share, claims market research firm Nielsen.
Belgian firm Candy Pack says it understands why some people might be "touchy" about the idea of alcohol-themed confectionery, but insists it isn't targeting children for its Cocktail Candy range.
Ethical consumption, and consumer willingness to pay more for ethical products, is motivated by a need to turn emotions about unethical practices into action, say researchers.
Organic seeds, spicy ingredients as well as organic versions of everyday meals are key trends, according to the company EHL Ingredients and a food marketing expert.
A 40% increase in operating profits for its chocolate and confectionery fats business unit helped AAK to 'record high' results in Q2, while the firm continues its expansion with a deal to buy Turkish oil brand Frita.
Private label products continue to gain traction across Europe, with the exception of France, where, according to latest analysis from Nielsen, they are struggling to gain ground.
Russia’s largest meat and fodder producer Cherkizovo Group has revealed an increase in revenue of 13% in local currency the rouble (RUB), for the first quarter ending 31 March 2014.
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
!['It’s the product’s characteristics the consumer is after. Which size are the tomatoes (...) and how do they taste? [This is] more important than whether they’re from a Norwegian green house,](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/9/5/7/5/745759-1-eng-GB/Norwegian-firms-rethink-product-branding-as-consumers-rate-quality-over-origin.jpg)
