A TV commercial created by one of the country’s leading snack producers, which features a potato chip as a communion wafer, has caused quite a stir in the Catholic community in Italy.
Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Influencers are a twenty-first century force of nature, courting brands and attracting thousands, if not millions, of adoring fans who buy their merchandise, copy their look and hang off their every word. So do influencers have the power to change or...
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Manufacturers and retailers are improving their technology stack through digital transformation strategies and AI to improve operations and address historical food and beverage challenges from ingredient shortages and reformulations to predicting current...
One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...
Taking place in Amsterdam from October 9th-11th, NutraIngredients' Active Nutrition Summit will provide an expert-packed agenda of presentations, panel discussions and networking opportunities to help industry translate science into performance-enhancing...
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
The grassroots hemp and CBD brand ‘Hempen Organic’ looking to fundraise for greater exposure has had its crowdfunding campaign pulled due to CBD regulatory risks.
The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.
Earlier this year, Lidl GB reported sales of its Oaklands Funsize fruit range had increased by over a third since 2017 following the introduction of packaging design changes - including the use of quirky names and cartoon characters - to make it more...
A series of papers on breastfeeding, published in The Lancet this year, gives the misleading impression that infant formula advertising is the main factor limiting breastfeeding, argues implicated trade associations.
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
With 61% of UK consumers expressing a lack of trust in the claims many brands use to declare their carbon footprint, producers need to revamp their strategy to stay current in this increasingly pressurised environment, according to a new report released...
Kellogg’s “stronger than anticipated” first quarter in which the company saw double-digit organic net sales and adjusted operating profit growth not only places the company in the “enviable position” of raising its full year guidance, but suggests it...
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
Guidance from CAP and BCAP, the Advertising Standards Authority codes for non- and broadcast industries, has been updated to include advice on the use of carbon neutral and net zero claims in advertising.
The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...
Nestlé is strengthening its policy on responsible marketing to children by voluntarily banning the direct marketing of products that don’t meet the Nestlé Policy Nutrition Criteria to audiences under 16-years-old.
General Mills is gaining market share and driving higher sales despite ongoing supply chain challenges and price hikes thanks in part to strategic investments in brand building and digital consumer engagement, including through a new rewards program,...
While many CPG companies understandably spent the last three years putting out fires, General Mills simultaneously prioritized introspection – taking on projects that CEO Jeff Harmening acknowledged are “hard to put in a spreadsheet and algorithm,” but...
Brand purpose can be a helpful tool in reaching some audiences, but it is not relevant for all categories and all brand strategies, reveals fresh research.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
Unilever has said it will stop advertising its brands to children under the age of 16. But, in a digital advertising space that experts liken to the ‘Wild West’, can the company deliver? And will the move place its brands at a competitive disadvantage?
New research shows that half of UK consumers want to reduce their carbon footprint by making changes to their food choices. However, FoodNavigator hears, brands focusing in on eco messaging should be cautious: ‘Underestimating cynicism is dangerous’.
A coalition of European health, medical, consumer and family organisations has called on the European Union to adopt legislation to protect children from the ‘harmful impacts’ of the ‘widespread, ubiquitous and insidious’ marketing of nutritionally poor...
Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR.
New research reveals the extent to which European children are exposed to marketing of unhealthy food products – and the results show that voluntary restrictions are only succeeding to ‘reassure policy makers on paper’ and ‘buy time’ for the food industry,...
The UK Government announced plans to limit the advertising of unhealthy foods last week. The food and advertising industries expressed ‘disappointment’ at ‘draconian’ measures, while health campaigners welcomed the news but voiced concern over possible...
Danone secured the top ranking in Access to Nutrition Initiative’s (ATNI) Breast Milk Substitute and Complementary Food (BMS/CF) Marketing Index. We hear from the company about its approach to marketing infant products – and ask whether responsible marketing...
Germany’s voluntary code governing marketing food to children has been updated. “Advertising must not induce children to eat unhealthily,” Federal Minister of Food Julia Klöckner stressed. What are the changes and do they go far enough?
The food industry should look to lessons from other sectors to fully capitalise on the massive opportunity presented by the healthy ageing market, says Finnish dairy and food company Valio.
As the pandemic nears the one-year mark, food and beverage companies face increased pressure to maintain new consumers gained during the pandemic while also engaging additional shoppers over record household penetration increases in the last year – a...
Voluntary codes to limit the marketing of unhealthy food and beverages to children ‘cannot work’, according to the Federation of German Consumer Organisations. The association is calling for tougher action.
Consumers are opting to buy ‘No Palm Oil’ labelled products in places where these are available due to the sense of ‘emotional protection’ this confers versus any real scientific knowledge, an expert panel has claimed whilst recommending better social...
Fresh consumer research from Campden BRI has revealed what on-pack claims excite shoppers. “Product claims can be a powerful marketing tool,” sensory and consumer research scientist Marleen Chambault notes.
The UK’s advertising watchdog has told maverick Scottish craft brewer BrewDog to rein in use of its ‘F**k you CO2’ tagline when advertising its new carbon negative status.
You don’t need me to tell you that food is all about the senses. The visual cues, the olfactory notes, the actual taste - the best food can be a fully immersive experience.
How have FMCG brands pivoted in the face of coronavirus? What agile and adaptive strategies have they employed? In her monthly column, Liz Richardson, managing director and partner at Heyhuman and member of the FoodNavigator editorial advisory panel,...
How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at HeyHuman, suggests.
A doctoral student of the University of Vaasa is presenting her academic dissertation, which asserts that grocery stores are better equipped to reduce bread waste than consumers.
