Marketing

© iStock/Alleko

Nestlé changes 'misleading' marketing over no-meat beef soup

By Niamh Michail

Nestlé has removed a picture of fresh beef from the packaging of its dried beef and carrot soup - which did not contain any beef - following a two-year campaign by industry watchdog Foodwatch over misleading marketing.

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

According to Euromonitor International, there is huge potential for growth in the dairy ethical labels market.

Dairy ethical label market can grow by $4.6bn says Euromonitor

By Jim Cornall

There is a growing movement towards sustainability, social responsibility and transparency on labels, says global market research company Euromonitor International, as it launches its ethical labels database, Passport: Ethical Labels.

Morrisons’ management, led by Dave Potts, deserves ‘considerable credit’ for reviving the manufacturer's fortunes

Morrisons’ supply chain is ‘a key strength’: analysts

By Michael Stones

Morrisons’ role as a food manufacturer – supported by its vertically integrated supply chain – is a unique sales point, which should be communicated more effectively, according to analysts, after the retailer reported its second quarter of rising sales.

Euromonitor downgrades global growth rates 2 points to 2.3%. © iStock

Global packaged food market set for downturn

By Niamh Michail

Emerging market slowdowns are having a knock-on effect on the global packaged food market, according to market analyst Euromonitor, which has downgraded its growth forecast for the next five years. “It’s understandably of a concern to many in the industry."

Professional tasters provide the most accurate answers but are expensive and time-consuming for small companies developing new products for the market. © iStock

Sensory profiling just got simpler, faster and cheaper: Nofima

By Niamh Michail

Sensory profiling and product testing can be complicated, but Norwegian researchers have developed methods that are simpler, faster and cheaper, allowing smaller companies to carry out their own new product development, they say.

Chocodate: “We have to make awareness, to get people to try it...

Coconut Chocodate gets Gulfood splash

By Eliot Beer

Notions Group launched its new Chocodate coconut flavour at Gulfood, as it plans a major marketing campaign, along with a refresh of its other Chocodate products and web sales.

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