Marketing

Concern over global pork supply

Concern over global pork supply

By Nicholas Robinson

Pig farmers throughout the world are warning consumers of a shortage of bacon and pork next year.

Ice cream prices rise, volumes decline, says Mintel

Ice cream prices rise, volumes decline, says Mintel

By Caroline Scott-Thomas

Ice cream prices have risen by more than a quarter over the past five years and sales volumes have declined, but most Europeans still consider ice cream an affordable treat, according to new research from Mintel.

CCL Label hopes manufacturers will fly the flag

CCL Label hopes manufacturers will fly the flag

By Anne Bruce

The new ‘easy4opening’ system (pictured) consists of a shrink sleeve that covers the neck or top of bottles and similar containers of food or cosmetic and hygiene products such as mouthwash.

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Omega-3 fatty acids are found in oily fish such as mackerel

Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

By Rod Addy

Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.

UK own label influence to rise in 2012-2013

UK own label influence to rise in 2012-2013

By Rod Addy

Cash strapped UK consumers will focus on retailers’ own label food and drink rather than branded sales as the recession continues to bite, according to market analyst Mintel.

Symrise posts strong start to 2012

Symrise posts strong start to 2012

By Rod Addy

Symrise has unveiled strong first quarter results, buoyed up by performance in emerging markets such as Eastern Europe.

Katie Price (Jordan) Source: Twitter

Mars cleared by ad watchdog in Twitter marketing ploy

By Oliver Nieburg

The Uk’s Advertsiting Standards Authority (ASA) said Mars did not breach marketing regulations in its Snickers twitter campaign featuring footballer Rio Ferdinand and glamour model Katie Price.

A consumer group alleges Strauss' Cow Chocolate is more expensive than leading brands in other countries

Strauss faces chocolate price hike accusation in Israel

By Oliver Nieburg

Israel’s antitrust authority has received a complaint alleging that the country’s number two food manufacturer The Strauss Group is exploiting its monopoly on the domestic chocolate market by overcharging consumers.

Thorntons plans store closures as profits slump

Thorntons plans store closures as profits slump

By Oliver Nieburg

UK chocolatier Thorntons has suffered a 63% decline in profits in its half yearly report and intends to close almost half of its own stores and focus on commercial retail sales.

Photo Credit: Finsbury Foods

Export boom boosts growth for Finsbury Foods

By Oliver Nieburg

UK-based bakery firm Finsbury Foods has announced improved sales in a first quarter (Q1) trading driven by significant gains in its export business, but high commodity prices continue to squeeze profit margins.

HFSS foods marketed to children online due to loopholes in regulation, claims report

Report damns online junk food advertising to children

By Kacey Culliney

Inconsistencies exist in advertising regulations across different media, enabling companies to market high in fat, salt and sugar products (HFSS) to children online, claims new report.

Dairy prices to soften, says Glanbia

Dairy prices to soften, says Glanbia

By Helen Glaberson

A modest weakening in dairy prices is expected, forecast Glanbia, as the company posted a profit jump in its half year results.

Sales jumped 37% to €272.2m for Raisio in H1

Raisio H1 EBIT jumps 73%

By Shane Starling

Finnish supplier Raisio has turned in a bumper half-year with earnings before interest, tax and depreciation (EBIT) surging from €10.3m to €16.2m – a 73% rise.

Sustainable food messages risk confusing consumers

Sustainable food messages risk confusing consumers

Food firms are increasingly discussing the sustainability of their activities, but they must communicate with consumers using practical messages rather than euphemisms and jargon, says brand expert.

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