Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

By Rod Addy

- Last updated on GMT

Related tags: Marketing

Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.

In this exclusive podcast at the Vitafoods 2012 show in Geneva Varjonen tells FoodNavigator that omega-3 suppliers as well as the manufacturers incorporating omega-3 into finished products must understand the end market.

Varjonen, who addressed delgates at the Vitafoods conference on the same theme, outlined three themes that had characterised the market. These were the consumer demand for simple, natural foods whose function they could clearly understand; shopper demand for foods offering the 'wow factor', that is great taste, ease of use and fun; and the drive for constant variety and novelty.

She also suggested key questions that omega-3 suppliers should ask of their commercial partners in order to select the right business relationship.

Related news

Related products

show more

Free booklet: Fat extraction for food analysis

Free booklet: Fat extraction for food analysis

BÜCHI Labortechnik AG | 09-Dec-2019 | Technical / White Paper

Fat extraction is a standard reference method for quality control, labeling and satisfying stringent regulations. "The five essentials of fat extraction...

Reduce Sugar. Add Fibre. Use VitaFiber™ IMO

Reduce Sugar. Add Fibre. Use VitaFiber™ IMO

LEHVOSS Nutrition | 11-Oct-2019 | Data Sheet

VitaFiber™ IMO is a plant-based food ingredient made from tapioca or pea starches and belongs to the special group of carbohydrates called oligosaccharides....

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars