Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

By Niamh Michail

18-Jan-2017 - Last updated on 18-Jan-2017 at 13:41 GMT

Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.

Packaging: The forgotten hero

Finley: Sophistication and quality for French palates

FrutoNyanya gives 'the joy of joint discoveries'

O’lala Sufle: Premium product and practical packaging

Zhivoe: Bottled beer shaped like a freshly poured pint

Milk burger keeps mums and kids happy

Related tags: Packaging, Marketing

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