Nielsen's top innovative products: 'Our winners leveraged package design, pricing & advertising to truly remarkable effect'

By Niamh Michail contact

- Last updated on GMT

Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.  

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Fructosan® by Omnia, natural Non-GMO fructose

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Fructosan® by Omnia is a Non GMO, food grade crystalline fructose, processed from high fructose corn syrup; a pure white-free flowing nutritive sweetener.It...

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