With 36% of consumers looking for ‘new and adventurous flavours’, according to Kantar market research, KETTLE Chips, is adding two new seasonings to its range – Sriracha Mayo and Dill Pickle & Jalapeño.
According to the brand, the street food inspired Sriracha Mayo seasoning combines the on-trend foodie desire for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise, whilst The Dill Pickle & Jalapeño plays on the growing demand for adventurous and spicy taste sensations, with a tangier and zesty flavour profile.
Both SKUs will launch as sharing bags into UK supermarket Waitrose from mid-April, with further grocery and impulse listings from May onwards.
Russell Tanner, Marketing Director for KETTLE Chips, said: “With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed. By offering something a little unexpected from KETTLE, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”