Flamin' Hot Wots'inits
Free-from snacking brand CRAVE has launched a new flavour, Flamin' Hot Wots'inits, into UK grocer Morrisons.
After winning Channel 4's Aldi's Next Big Thing TV show, CRAVE's Flamin' Hot Wots'inits were developed and featured as part of the grand finale. In a bit of a plot twist, they have now been snapped up by Morrisons and due to hit stores nationwide.
Rob Brice, founder of CRAVE said: “We know our fans were eagerly anticipating the Wots'inits launch since first appearing in the Aldi TV show. And we are super pleased to now be able to bring them to the market; a cheeky rival to another Flamin’ Hot crisp snack some may say.
“Morrisons shoppers are in for a treat, as they get to be the first to experience the fiery goodness of Flamin' Hot Wots’inits. And watch this space as they will be hitting up more shelves soon.”
Like CRAVE’s existing crisp snacks, Smokey Flavoured Streakers, and Pickled Onion Monster Feet, they are vegan, free-from gluten, lactose, and milk, the latter receiving a Gold award in the 2021 Free From Food Awards.
Image from CRAVE