Our latest NPD Trend Tracker takes in a low alcohol lager made with lemongrass, while Wall’s Sausage Rolls announce biggest relaunch in the brand’s history. Scroll through the photo gallery for more…
Image: Getty/alphaspirit
Our latest NPD Trend Tracker takes in a low alcohol lager made with lemongrass, while Wall’s Sausage Rolls announce biggest relaunch in the brand’s history. Scroll through the photo gallery for more…
Image: Getty/alphaspirit
Violife, the UK’s plant-based alternative to cheese brand, has launched a ‘Creamy with Garlic & Herbs’ cream-cheese style spread.
The spread is the second flavour development in Violife’s ‘Creamy’ range and is now available in Sainsbury’s, RRP £2.75.
Jess Millner, Senior Brand Manager at Violife, said: “Developing easy swaps and delectable products encourages consumers to try plant-based alternatives. We want to help show consumers that eating a more plant-based diet doesn’t mean you have to give up your favourite recipes, but instead, it’s about ‘adding’ to your diet and enjoying simple and delicious twists to your favourite dishes. We have an exciting new product pipeline in the works, and we’re proud to be the leading plant-based alternative-to-cheese brand encouraging more Brits to try super simple vegan swaps that are better for our planet without sacrificing on flavour.”
Image: Violife
The relaunch of the brand’s sausage roll range includes Wall’s biggest recipe change for almost a decade. Developed after a year long project involving in-depth consumer research and testing, Wall’s has enhanced every element to create its best sausage roll recipe to date.
The new sausage rolls, made with premium cuts of pork shoulder and pork belly, are perfectly seasoned with a secret blend of herbs and spices developed by the Wall's team of chefs. The upgraded sausage is wrapped in 64 layers of pastry, complete with a new glaze and rich, golden colour.
Critical to creating the new recipe was a series of independent research studies, designed to understand what makes the perfect sausage roll. Consumers rated the new recipe significantly higher across six categories including appearance, filling, texture and flavour.
All packaging across the Wall’s pastry range has also been given a refresh, with a vibrant, bold redesign that includes product photography for the first time to enhance standout on shelf.
The new recipe will be rolling out across the entire Wall’s sausage roll range during June and is expected to further build on the strong growth of the brand over the past year.
The launch will be supported with a significant programme of support including digital media, social media, consumer sampling, print advertising, PR and regular in-store promotional activity.
Jason Manley, Brand Director at Wall’s Pastry, which is part of The Compleat Food Group, said: “Our Wall’s Rolls range are a clear market leader, achieving record sales and growing +21% over the past year. This relaunch represents a major investment in our brand quality and our ambition to delight our loyal consumers every single time. As the beacon brand in the category, our focus is on drawing new shoppers to the fixture and fuelling category growth through continuous improvement and product innovation.
“We’ve listened to our consumers through every step in the process to create a sausage roll that’s better in every single way and has fresh new packaging to match. As always, at our core remains our firm commitment to the incredible great taste, high quality, and exceptional value that makes Wall’s Sausage Rolls’ Britain’s favourite.”
Image: Wall’s
UK brewer Ticket has launched a low alcohol lager made with lemongrass. Ticket co-founder Faeghe Solemani said the new beer has a uniquely refreshing taste. “Lemongrass has a proud track record in medicinal & wellness circles; in this particular instance supporting good immune health and digestion. It’s a clean, lingering flavour and scent readily associated with far-flung holidays, full spread BBQs and lazy summery weekends, which is why we wanted to launch our feelgood lager at the very beginning of summer.”
Image: T-cket.co.uk
Oatly has announced the launch of four new oat drink lines in the UK. The new Oatly range will see shoppers able to purchase plant-based Light, Semi, Whole and “No” Sugars varieties in both chilled and long-life formats for the first time.
The new Oatly Light, Oatly Semi and Oatly Whole products are designed with improved recipes to work even better in drinks, cooking and baking and can be stored unopened at room temperature for nine months.
Oatly is also launching a milder-tasting “No” Sugars line, available in both chilled and ambient formats. Whilst Oatly’s entire unflavoured range contain no added sugar or sweeteners, Oatly typically breaks down more of the carbs from oats during the production process for a naturally sweeter taste.
Bryan Carroll, General Manager at Oatly UK, said: “We want to make it easy for people to swap in plant-based for dairy in their diets, and that means designing products that require zero compromise on taste, performance, or nutrition.
"We’re excited to now offer consumers in the UK a full range of oat drink varieties and formats that work just as great in your morning coffee as they do in your favourite food recipes.”
The new Oatly products are available now in 1 litre formats in major retailers across the UK, including Tesco, Co-Op, Waitrose, Asda, Morrison’s, Ocado, and Amazon. They will be available in Sainsbury’s from 29th May.
Image: Oatly
allplants has launched a Gut Health Booster Bundle, a selection of its best dishes designed to ‘pack in all the nutrients needed for optimal gut health, combining high-protein, vibrant, delicious plant-based ingredients, without skipping on flavour’.
The Gut Health Booster Bundle includes:
● Smoky Corn + Spanish Rice Bowl
● Harissa Cauliflower Grain Bowl
● Rainbow Nourish Bowl
● Miso + Tamari Tofu Bowl
● Aubergine + Split Pea Stew
● Smoky Soul Chilli
● Kale + Chickpea Daal
● Breakfast Berry Superfood Smoothie
● Mango + Greens Superfood Smoothie
Bethan Cummings, allplants nutritionist said: "The allplants Gut Health Booster Bundle contains a huge variety of plants; you’re truly eating the rainbow, which is essential for energising & supporting our gut microbiome.
The Rainbow Nourish Bowl contains 14 different types of plants alone, including Beetroot, Broccoli & Chickpeas which are packed with gut loving fibre, amazing for maintaining a healthy gut. Not to forget, this dish contains gut-thriving Miso Tempeh, which encourages the growth of friendly bacteria in our immune system.”
allplants’ dishes are 100% plant-based, chef-made and delivered to your door. The dishes are flash-frozen, ensuring nutrition and taste are locked in. The gut health bundle retails at £36.86 - a saving of 25% - and qualifies for free delivery online, available without subscription.
Image: allplants
James White Drinks have announced the launch of its newest organic drinks range, developed specifically for children. Made with just the highest quality organic juices with 50% water added, the drinks are ‘a delicious and healthy option with the not-so-secret ingredient of vegetable juice included’.
“We think we have come up with the perfect combination of fruit and vegetable juices that kids will really enjoy – even those kids that are not normally enthusiastic about vegetables,” said Lawrence Mallinson, owner of James White Drinks. “And we think their parents will like them also. Containing no artificial colours, flavours or preservatives and gluten free – of course – the juices are certified organic by the Soil Association.”
There are two flavours; Mango, Apple, and Carrot; and Grape, Apricot, Apple, and Cucumber; packed in 20cl creatively designed ambient (12-month shelf life) cartons with a biodegradable straw.
Image: James White Drinks
Free-from food brand CRAVE has announced the launch of its latest free-from nutty products, Big Dipper and Notella.
Notella, a smooth choc hazelnut spread is now available in Morrisons stores across the UK.
Big Dipper, is a snacking pot featuring mini breadsticks with a smooth choc, hazelnut dip.
Both are 100% vegan, free from egg, milk and gluten.
Rob Brice, founder of CRAVE said: "We've gone nuts and created 2 delicious and indulgent products that you can enjoy as part of a gluten free or vegan diet. Notella is the perfect tasty staple for your cupboard for toast or pancakes, Big Dipper is perfect for a touch of naughtiness to their day."
CRAVE's Notella is available now from 491 Morrisons stores across the country
Available in a 225g jar, priced from £3.50
Image: CRAVE
