Mr Kipling jumps the pond
British cake brand Mr Kipling is heading stateside to introduce a new snacking occasion to Americans.
The brand’s range of cake slices are available in portable, individual pods, and come in flavours Lemon, Chocolate, Vanilla and Salted Caramel.
“Mr Kipling is the perfect fit for the US market, filling the gap between consumers’ desire for high-quality sweet treats and the need for convenient, easy snacking formats,” said Diana Horwitz, US country manager for brand owner Premier Foods.
“Our research revealed consumers are wowed by the quality of our cakes and how fresh they taste, pus they loved their look – the European patisserie aesthetic. These beautiful cakes are perfect for a coffee break at home or easy to slip into a backpack for snacking on the go.”
Image credit: Premier Foods