M&M’s brownie-flavoured milk
Mars Chocolate, Drinks and Treats (MCD&T) has developed a new M&M’s Brownie Milk product for consumers in the UK.
The 350ml on-the-go bottle is suitable for vegetarians and contains no added sugar. M&M’s Brownie Milk joins MCD&T’s milk drinks range comprising of Mars, Mars Caramel, Maltesers, MilkyWay, Twix, Snickers, Bounty and Galaxy.
“We believe that the strength of the M&M’s brand, which is being supported by a £4m media investment this year, combined with bright impulse bottles will attract new customers,” said Michelle Frost, general manager at MCD&T.
“While existing milk drink shoppers seek new products to try, which in turn adds incremental spend to the category.”
Frost continued: “Sales of our range of chocolate milk drinks are outperforming this important sub-category with 20% growth and we are confident that the launch of M&M’s Brownie Milk will see our sales continue to increase.”
Image credit: MCD&T