Heura lands in Leon
Barcelona-based plant-based meat start-up Heura has partnered with UK fast food chain Leon to deliver the new Vegan Harissa Chick’n Wrap.
The offering is designed to celebrate the brands’ shared Mediterranean heritage. Heura’s vegan chicken product, which is made with extra virgin olive oil, is teamed with Leon’s Harrisa sauce and ‘vibrant’ veggies.
“Our partnership with LEON, the UK’s most iconic naturally fast-food brand, is designed to provide people with the delicious and convenient options they need but in a way that’s better for the planet, people and animals,” said CEO and co-founder of Heura, Marc Coloma.
“LEON’s progressive customer base and care for its impact on the planet make this the perfect value-match, and fuels our growing presence in the UK market and our mission to change the global food system.”
From Leon’s perspective, Heura aligns with the company’s values.
“This Grilled Wrap, which takes inspiration from its flavours from the Middle East, is a wonderful addition to our range of plant-forward food,” said Glenn Edwards, Managing Director of Leon Restaurants.
“Heura is on a global mission to bring delicious plant-based options to the mainstream. This partnership is a major step in the right direction to achieving this goal."
The Vegan Harissa Chick’n Wrap is available in 74 Leon stores across the UK with an RRP of £5.89.
Image credit: Leon/Heura