Frozen meat-free offerings
The No Meat Company, a frozen brand acquired from Iceland last year by the Livekindly Collective, has released two new products amidst a rebrand.
A pea and wheat protein-based frozen sausage and a pea protein-based hot & spicy no chick strips line are rolling out in Iceland and The Food Warehouse stores across the country.
“To us, making healthier choices should be simple, especially when swapping out meat for a plant-based alternative,” said The No Meat Company’s UK general manager Domenico Speciale.
The rebrand is designed to be ‘contemporary’ and ‘distinctive’.
“We’re all about fuss-free food, offering staple products that can easily be incorporated into your favourite meals without reaching for a recipe book for inspiration,” Speciale continued. “The new look and feel of No Meat represents exactly that.”
Image credit: The No Meat Company