Fibre bottle trial for beer
Beer major Carlsberg Group is instigating a large-scale trial for its new Fibre Bottle across Western Europe.
A total of 8,000 bio-based and fully recyclable beer bottles will be sampled in Denmark, Sweden, Norway, Finland, the UK, Poland, Germany, and France. The aim is to ensure the product can be produced and recycled at scale, all the while providing high-quality performance.
“We are delighted to bring our new Fibre Bottle into the ands of consumers, allowing them to experience it for themselves,” said Stephane Munch, VP Group Development at Carlsberg.
“Identifying and producing PEF as a competent functional barrier for beer has been one of our greatest challenges – so getting good test results, collaborating with suppliers and seeing the bottles being filled on the line is a great achievement!”
The beverage giant is also bottling a more sustainable brew for its consumer trails. In collaboration with barley malt supplier Soufflet, it has brewed a beer that has been cultivated using fully organic and regenerative agricultural practices.
Image credit: Carslberg Group