Sparkling water for children
Jamu Wild Water, a UK start-up targeting the children’s drinks category, has developed a line of three naturally flavoured sparkling botanical waters: Sparkling Raspberry, Elderflower & Mallow; Sparkling Blood Orange & Echinacea; and Sparkling Lemon, Dandelion & Nettle.
The offerings provide a gentle fizz and flavour as well as plant fibre to help maintain gut health. Added vitamins are included to support immune health.
Each product contains 38% of the RDA for Vitamin C and Zinc, and 25% of the RDA for fibre, based on UK Government Guidelines for children aged 5-11 years.
The range is also sugar-free. “The effects of sugar on our children’s health and cognitive function are well documented, yet it’s hard to find a kid’s drink that isn’t full of the stuff…or topped up with artificial sweeteners,” noted the start-up. “We think it’s time to change all that.”
Image credit: Jamu Wild Water