Cookies with benefits
Wholey Moly, which makes ‘cookies with benefits’, has added a Pistachio & Lemon version to its range of ‘healthier cookies’ with 50% less sugar.
Today Brits continue to buy a staggering £8m worth of biscuits each and every day, which helps explain how the UK continues to enjoy the highest per capita biscuit consumption in the world, the company said, with healthier-leaning biscuits now accounting for a staggering 26% of the UK biscuit market.
Having recently upped the indulgence ante of its Orange and Hazelnut lines by swapping out cacao for dark choc chips, co-founder Meenesh Mistry said he wanted a third ‘hero’ flavour. “Having already championed hazelnuts, almonds and cashews in our recipes, we wanted to provide a fitting stage for the sublime pistachio to shine, coupled with lemon to provide a discreet yet delightfully citrus twang.”
Besides the arrival of a new Pistachio Lemon offering, Wholey Moly has enhanced its recipes to create a less crumbly, more soft-centred cookie, raised essential additional investment to build its DTC/online channel and moved to recyclable paper packaging.
Co-founder Meenesh Mistry said: “The last 12 months have been a whirlwind for us as we fine-tuned our 4-strong range to be the at the very top of its game, from both a taste and healthier living perspective, without ever compromising our core ‘indulgent fun’ persona.”
Image supplied by Wholey Moly
