‘World’s first’ plant-based kefir drink
UK kefir brand Biotiful has launched what it claims is the world’s first range of plant-based oat kefir drinks. Created in response to increasing demand for both gut health and plant-based products, the range, which is available in three flavours: original, mango and strawberry (RRP: £1.85 / 250ml) offers all the key health benefits of traditional Kefir, just without the dairy, the company said.
Each 250ml bottle contains billions of live cultures as well as vitamins B12 and B2 to help support your immunity, it added.
Founder Natasha Bowes said: “We are thrilled to be bringing our expertise to the new category of the highest consumer relevance, adding depth to our strategic product portfolio with a dairy free alternative. Kefir is traditionally a cultured milk drink, but for the first time ever we are offering this authentic product made with the trusted and sustainable oat base. We know that consumers are actively seeking delicious plant-based products and want added benefits, especially gut health & immunity support, and we are best placed to lead the market in this highly relevant space.”
Image supplied by Biotiful