Ahead of the busy Autumn and Winter period, Aunt Bessie’s has revamped its frozen roast potatoes range. At the core of the refresh is a new recipe that has allowed the brand to claim these are the ‘crispiest’ & ‘fluffiest’ Aunt Bessie’s roast potatoes yet, according to consumers involved in testing. The new recipe will be accompanied by updated packaging, both of which will roll out on core roast potato products from mid-September.
Andy Dale, Senior Brand Manager for Aunt Bessie’s, said: “We know how important cooking a roast dinner can be to show loved ones that we care. Aunt Bessie’s has been synonymous with roast dinners for many generations, as shown by 22% of roast dinner shoppers who only buy into Aunt Bessie’s, so we know our shoppers have high expectations when it comes to our products. Our new and improved roast potatoes are the fluffiest and crispiest we’ve created to date – this isn’t just our view, but the thoughts of consumers too, after testing revealed the new recipe to have significantly higher preference scores versus competing variants.”