Valeo Snack Foods is launching a new range of SKUs under its Fox’s Glaciers brand, including a permanent range, Fox’s Glacier Moments, and a Limited Edition Summer Punch variety.
The new launches come as Valeo invests a seven-figure sum into a rebrand and through the line marketing campaign for Fox’s.
Designed for ‘grown-ups who want a premium treat to indulge in and to help them escape’, Fox’s Glacier Moments (170g, MRRSP £1) deliver a satisfyingly long lasting flavour, to enhance special moments.
Fox’s Glacier Moments Little Lifts feature Strawberry and Hibiscus; Peach and Passionfruit; Apple, Pear and Spearmint; and Lemon, Mint and Elderflower.
Fox’s Glacier Moments After Darks is an evening occasion sweet for a long lasting, indulgent treat which can be savoured after a special moment or dinner. The hanging bag includes two classic dessert flavours: Decadent Banoffee and Cherry Bakewell Tart alongside two delicious drink flavours: Smooth Irish Cream and Dark Fruits. After Darks will also be available in a 120g £1 PMP, to support retailers in communicating good value and EDLP to their customers.
Fox’s Glacier Limited Edition Summer Punch (170g, MRRSP £1) is an on trend, seasonal variant on Fox’s Glaciers inspired by summer cocktails and created to meet increasing demand for cocktail inspired and botanical flavours.
The fun and fruity limited edition contains four flavour varieties: Strawberry, Orange, Elderflower Spritz (Cucumber, Elderflower, Tonic and Mint) and Summer Punch (inspired by fruit cup cocktails).
Russell Tanner, marketing and category director at Valeo Confectionery said: “Fox’s Glaciers has stood the test of time but we want to ensure the brand remains relevant for a younger and more modern audience.
“Fox’s boasts 91% brand recognition, so bringing new SKUs to the range is a brilliant way to encourage consumer trial and broaden our appeal. Our new variants encourage consumers to explore new occasions to enjoy a Fox’s sweet, and bring a more sophisticated flavour offering to appeal to a new shopper audience as well as satisfying brand fans. These sweets are an indulgent escape which is certainly needed in the current climate and beyond.”
Fox’s Glacier Moments are available in Sainsburys.