Surplus ‘wonky bread’ online delivery platform
Earth & Wheat is actively looking to partner with UK independent bakeries in order to turn their food waste into profit and help save the planet.
The green-tech brand, launched by university student James Eid, has so far ‘rescued’ more than 40 tonnes of surplus bread which would have otherwise been binned due to size, appearance or overproduction.
Eid, 20, a fourth-generation baker at family-owned business Signature Flatbreads, set up Earth & Wheat as the world’s first ‘wonky bread’ subscription service back in March.
The Earth & Wheat boxes are currently packed with a mixed selection of deliciously-crafted ultra-fresh ‘wonky’ crumpets, pancakes, tortillas, pittas, focaccias, flatbreads and naan breads.
By redistributing surplus bread from his own family’s bakeries through Earth & Wheat, the young entrepreneur has built up a strong customer base of subscribers – or ‘wonky warriors’ as they are known - with over 10,000 orders processed in 12 weeks.
Eid said: “It had always been the plan that once Earth & Wheat had an established customer base we would push on and onboard other bakeries around the UK and, I’m happy to say we’re now at this exciting stage.
“We’re looking to partner with environmentally-conscious bakeries who are interested in reducing their food waste and turning that loss into profit. We’ve invested in software with integrated logistics which provides a streamlined and efficient way to rescue bread from bakeries all over the UK, delivering to our Earth & Wheat loyal community.
“The initiative battles food waste in the first stages of the supply chain, before it even reaches the shops and the home. The Earth & Wheat community is growing from strength to strength, rescuing several tonnes of perfectly wonky ultra-fresh bread from going into landfill every day because we believe no good food should go to waste!”
Image supplied by Earth & Wheat
