itsu launches in 200 France stores
Asian restaurant brand itsu has unveiled its range of instant noodles in 200 Franprix stores.
itsu is well known in the UK for its Asian-inspired dishes served in its restaurants. The brand also operates in mass distribution through its subsidiary, which it plans to expand in Europe.
itsu claims it is the number 1 premium instant noodle brand in the UK and says it has developed tasty recipes based on reals broths miso in the form of a paste (and not a powder). Rice'noodles itsu contain less than 230 calories, are gluten-free, the satay flavour is suitable for vegans and both references are rated 72/100 on the YUKA app.
Starting in September, itsu will work with its distribution partner in France, Mediascore Food, to increase distribution beyond the current 200 Franprix stores.
Image supplied by itsu