Asian restaurant brand itsu has unveiled its range of instant noodles in 200 Franprix stores.
itsu is well known in the UK for its Asian-inspired dishes served in its restaurants. The brand also operates in mass distribution through its subsidiary, which it plans to expand in Europe.
itsu claims it is the number 1 premium instant noodle brand in the UK and says it has developed tasty recipes based on reals broths miso in the form of a paste (and not a powder). Rice'noodles itsu contain less than 230 calories, are gluten-free, the satay flavour is suitable for vegans and both references are rated 72/100 on the YUKA app.
Starting in September, itsu will work with its distribution partner in France, Mediascore Food, to increase distribution beyond the current 200 Franprix stores.