Freaks of Nature rebrand to Over The Spoon to broaden audience appeal

Freaks of Nature, one of the UK’s longest-established dairy free dessert brands, is to rebrand from the beginning of July 2021 to Over The Spoon.

The rebrand has been created to appeal to any consumer craving a tempting, tasty dessert. The new brand, Over The Spoon, will make the experience of choosing and eating a dairy free dessert exciting and fun, whether the consumer is vegan, veggie or flexi, the company said.

Tim Wild, UK Managing Director, said: “Appealing to dairy consumers is critical to growing the category. We are changing our brand to broaden our appeal beyond dairy free and vegan audiences… Although milk alternatives are growing rapidly, it can be a big leap for many consumers to have almond milk in their tea. Desserts, however, are one of the easiest and tastiest ways to cut down. We can help consumers make the swap by offering a delicious range of ‘permissible treats’ for everyone to enjoy whilst realising the benefits of a next generation plant-based lifestyle.”

Launching into Tesco on 5th July 2021, the new Over The Spoon range is comprised of many of the nation’s favourites, including Creamy Strawberry Trifle (the world’s first ever dairy and gluten free trifle) RRP £1.50; Zingy Lemon Cheesecake, RRP £2.00 for a 2 pack; Belgian Chocolate Mousse, RRP £1.75 for a 2 pack; and Chocolate Fudge Pudding, RRP £2.00 for a 2 pack. The range is vegan friendly, gluten free, dairy free and made in the UK.

Image supplied by Over The Spoon