Baby snacks brand Kiddylicious has introduced a range of foods specially made for 3+ years, to sustain category growth. The range includes tot-friendlier alternatives to mainstream adult snacks, including Veggie Buttons, Popped Hoops and Fruity Drops to appeal to the untapped 3+ years pre-school segment.
Grazing is particularly important for the 3+ years segment in managing mood, yet Kiddylicious research highlights snack confusion and a perceived lack of options in the baby aisle. Twan Thorn, Managing Director, Kiddylicious UK, said: “Our commitment to improving on choices available to parents, has fuelled growth. By enticing parents to stay in the category for longer, this first-to-market innovation is another example of us supporting parents when they need it most”.