Young’s Seafood says it is helping consumers mix up mealtimes with the launch of its convenient, fun, and flavoursome Fish Fillet Strips. Available in three flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its own, with sides, or even in a sandwich or wrap.
Over the past year the frozen category has seen growth in the value of sales +£955m (+15%) in the last 52 weeks, which in turn helped Young’s to exceed £200 million in total brand sales in January 2021. Liz Griffin, marketing controller at Young’s said: “Our new product will appeal to the whole family and is a perfect option for a delicious, healthy meal, and the convenient format is ideal for anyone working at home and looking to upgrade their lunch break. We really wanted some new and exciting flavours for families who are wanting to enjoy healthy and tasty fish, and we’ve done exactly that with our Fish Fillet Strips.”