NPD Trend Tracker: From McDonald’s Big Good to vegan ‘Baconnaise’
In the UK, Veganuary has taken hold. While a good number of new product launches are targeting those going plant-based until the end of the month – including allplants’ new Lighter Menu and Hellman’s ‘Baconnaise’ – others have the COVID-19 pandemic front-of-mind, such as McDonald’s Big Good burger in Spain.
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