NPD Trend Tracker: From McDonald’s Big Good to vegan ‘Baconnaise’
By Flora Southey
- Last updated on
In the UK, Veganuary has taken hold. While a good number of new product launches are targeting those going plant-based until the end of the month – including allplants’ new Lighter Menu and Hellman’s ‘Baconnaise’ – others have the COVID-19 pandemic front-of-mind, such as McDonald’s Big Good burger in Spain.