NPD Trend Tracker: From upmarket frozen frozen meals to ultra-convenient recipe box meals
By Oliver Morrison
- Last updated on
This week's new launches are geared towards the shift in home working among consumers. They feature 'upmarket' restaurant-inspired dishes from Bird's Eye, new offerings from Young’s Seafood aimed at those working at home and looking to upgrade their lunch break, and an 'all-chopped' range from recipe box company Gousto.