This week's new launches are geared towards the shift in home working among consumers. They feature 'upmarket' restaurant-inspired dishes from Bird's Eye, new offerings from Young’s Seafood aimed at those working at home and looking to upgrade their lunch break, and an 'all-chopped' range from recipe box company Gousto.
This week's new launches are geared towards the shift in home working among consumers. They feature 'upmarket' restaurant-inspired dishes from Bird's Eye, new offerings from Young’s Seafood aimed at those working at home and looking to upgrade their lunch break, and an 'all-chopped' range from recipe box company Gousto.
Recipe box company Gousto says it is expanding its offering of ‘ultra-convenient’ meals as the nation looks to maintain positive cooking habits developed during lockdown. The All Chopped range allows for healthy cooking from scratch with absolutely no prep time needed.
Added to the usual convenience of precise ingredients, the All Chopped meals come with pre-chopped veggies and pre-cooked rice or noodles. It’s then as simple as throwing everything in the pan together to get cooking. The range gives everyone the opportunity to continue scratch cooking even when short of time, which is especially important with research from Gousto showing that 78% of Brits believe cooking and sharing meals brings people together, no matter what’s going on in the world.
Whilst minimal effort for the home cook, the recipes deliver big on flavour, with meals including Cauliflower Dhansak With Pitta, Smoky Beef Fajitas and Thai Green Prawn Noodle Soup.
Director of Food at Gousto Kathryn Huxtable said: “It’s exciting to see so many more people unlock their passion for cooking and we want to make it as easy as possible for this to continue. By expanding our popular convenience offering with the All Chopped range, we’re helping homes to whip up truly tasty and nutritious meals, no matter how busy their schedules become.”
All Chopped becomes part of Gousto’s menu of over 50 weekly recipes and brings more variety to the existing convenience offering.
The full range includes;
- · Fragrant Thai Green Prawn Noodle Soup
- · Prawn & Pineapple Panang Curry With Edamame Rice
- · Smoky Beef Fajitas With Yoghurt
- · Sweet 'N' Sour Chicken With Edamame Rice
- · Creamy Pesto Chicken & Broccoli Rice
- · Chinese Beef & Broccoli Stir-Fry
- · Chicken Pad Thai With Rainbow Veg
- · Cauliflower Dhansak With Wholemeal Pitta
- · Scrambled Tofu Yaki Udon With Rainbow Veg
- · Fragrant Chickpea Tagine & Grains
Image supplied by Gousto
Birds Eye is delving into the latest consumer trend for restaurant standard meals, with the launch of two new Inspirations Chicken SKUs. Made from 100% chicken breast, the restaurant-inspired dishes will come in two variants; Light & Crunchy and Southern Fried.
This launch follows extensive research carried out by the frozen brand, which identified more upmarket offerings as an area of the category that consumers felt was lacking, highlighted by the majority of respondents citing a desire for a more luxurious proposition. The new SKUs will join the Birds Eye core chicken grills line-up from the 15th March, offering a natural trade-up option that will also attract the attention of new shoppers looking for something a little different.
Francesca Cremonesi, senior brand manager at Birds Eye, said: “With a lot of us still spending most of our time inside and longing for the day we are able to enjoy a meal out, we wanted to bring that restaurant experience to people’s homes.”
Image supplied by Bird's Eye
Purition, which makes wholefood nutrition drinks, has added a new chocolate hazelnut flavour to its range.
UK based Purition says it uses 75% quality ingredients from Great Britain (chia seeds, golden linseed, flax and whey protein) and Europe, actively avoiding cheap, over-refined alternatives from further afield. Purition is available at Amazon, Ocado, Selfridges, Morrisons, Holland & Barrett, Boots or Purition Online.
Image supplied by Purition
UK canned fish brand John West says it is excited to bring yet more innovation to the category with the launch of John West Salmon Fridge Pot.
Containing 128g of MSC-certified, sustainably caught, wild Alaskan pink skinless and boneless salmon, the easy peel-able and re-sealable no drain fridge pot gets salmon front-of mind in the fridge as an everyday option for the first time. As consumers strive for healthier, more balanced lifestyles, the unique pot is designed to make eating fish more accessible and increase consumption.
John West Salmon Fridge Pot offers consumers a quick, convenient and incredibly versatile mealtime solution. A 100% natural source of protein, it is super healthy and nutritious and will particularly appeal to younger shoppers looking for tasty, fresh and high-quality convenience products that fit into a busy lifestyle.
Jon Burton, International Marketing Director, John West Foods, said: “The introduction of Salmon Fridge Pot alongside our canned products gives consumers more choice when it comes to this natural and versatile source of protein. Our tuna fridge pot has proven that the format helps reach a younger shopper and expanded drained tuna’s usage. We’re thrilled to bring this game-changing innovation to the ambient salmon market and to inject a much needed boost into the category.”
Image supplied by John West
Young’s Seafood says it is helping consumers mix up mealtimes with the launch of its convenient, fun, and flavoursome Fish Fillet Strips. Available in three flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its own, with sides, or even in a sandwich or wrap.
Over the past year the frozen category has seen growth in the value of sales +£955m (+15%) in the last 52 weeks, which in turn helped Young’s to exceed £200 million in total brand sales in January 2021. Liz Griffin, marketing controller at Young’s said: “Our new product will appeal to the whole family and is a perfect option for a delicious, healthy meal, and the convenient format is ideal for anyone working at home and looking to upgrade their lunch break. We really wanted some new and exciting flavours for families who are wanting to enjoy healthy and tasty fish, and we’ve done exactly that with our Fish Fillet Strips.”
Image supplied by Young's
Kallø, the leading rice cake brand owned by Ecotone UK, has launched its best-selling chocolate and yogurt topped rice cakes in twin snack packs (33g, RRP £1.00).
Available in Morrison’s stores from March, the convenient new format features two jumbo servings, individually packaged and available in three flavour options: Vegan Dark Chocolate, Milk Chocolate and Yogurt Topped.
With rice cakes consumed on 1.8 occasions per week* and 22.3% of these occasions being ‘carried out’ of home, Kallø is meeting the needs of this growing segment with a tasty option in a range of flavours - with Vegan Chocolate Topped appealing to vegan shoppers and flexitarians.
