NPD Trend Tracker: From new fruity Jaffa Cakes to a baobab-based energy drink
By Oliver Morrison
- Last updated on
Is it a biscuit or a cake? No matter, says McVities which has brought out two 'fruity and tangy' Jaffa Cake flavours. Meanwhile, cake lovers following a keto diet should be thrilled by the tie up between No Guilt Bakes and Planet Organic. Elsewhere, this week’s new launches feature a sports nutrition company harnessing the power of African 'superfruit' baobab.