Birds Eye is delving into the latest consumer trend for restaurant standard meals, with the launch of two new Inspirations Chicken SKUs. Made from 100% chicken breast, the restaurant-inspired dishes will come in two variants; Light & Crunchy and Southern Fried.
This launch follows extensive research carried out by the frozen brand, which identified more upmarket offerings as an area of the category that consumers felt was lacking, highlighted by the majority of respondents citing a desire for a more luxurious proposition. The new SKUs will join the Birds Eye core chicken grills line-up from the 15th March, offering a natural trade-up option that will also attract the attention of new shoppers looking for something a little different.
Francesca Cremonesi, senior brand manager at Birds Eye, said: “With a lot of us still spending most of our time inside and longing for the day we are able to enjoy a meal out, we wanted to bring that restaurant experience to people’s homes.”