UK canned fish brand John West says it is excited to bring yet more innovation to the category with the launch of John West Salmon Fridge Pot.
Containing 128g of MSC-certified, sustainably caught, wild Alaskan pink skinless and boneless salmon, the easy peel-able and re-sealable no drain fridge pot gets salmon front-of mind in the fridge as an everyday option for the first time. As consumers strive for healthier, more balanced lifestyles, the unique pot is designed to make eating fish more accessible and increase consumption.
John West Salmon Fridge Pot offers consumers a quick, convenient and incredibly versatile mealtime solution. A 100% natural source of protein, it is super healthy and nutritious and will particularly appeal to younger shoppers looking for tasty, fresh and high-quality convenience products that fit into a busy lifestyle.
Jon Burton, International Marketing Director, John West Foods, said: “The introduction of Salmon Fridge Pot alongside our canned products gives consumers more choice when it comes to this natural and versatile source of protein. Our tuna fridge pot has proven that the format helps reach a younger shopper and expanded drained tuna’s usage. We’re thrilled to bring this game-changing innovation to the ambient salmon market and to inject a much needed boost into the category.”