Smarties Music Creator cuts single-use plastic
Swiss food giant Nestlé has selected Smarties to become the first global children’s confectionery brand to cut out all single use plastic packaging. Instead, the brand’s Smarties Music Creator will be packaged in a recyclable carton box.
Smarties Music Creator is part of Nestlé’s International Travel Retail (ITR) division. It is a colourful flute made from plastic that can be used multiple times. The product is supported by online, digital content, as well as an in-pack learn-to-play guide and music sheet.
The product first launched in 2019, and Nestlé has been working to remove its single-use plastic packaging for seven months.
Nestlé’s ITR general manager, Steward Dryburgh, suggested the coronavirus pandemic would delay its launch.
“Clearly these are unprecedented times and the COVID-19 crisis will impact the immediate roll-out for the new Smarties Music Creator. In the long-term, however, the demand for recyclable and eco-friendly solutions will only increase and with Smarties we will be ready with these solutions.”
