Yeo Valley launches 100% recycled yogurt pot
UK dairy major Yeo Valley and Dutch packaging firm Faerch have teamed up to develop a new 100% recycled yogurt pot. The companies claim to be the first to bring the PET dairy sleeved pot range to market.
In light of the proposed taxation on plastics with less than 30% recycled content, the new packaging range will be exempt from taxation – due to come into force in early 2022.
The latest product range is available in three pot sizes with lids, together with a ‘retail-ready’ packaging tray. The rPET pot is 100% recycled and recyclable and comes enrobed in a 100% recyclable cartonboard sleeve. These two separate easily, noted the companies, into their respective recycling streams.
“We see recycled PET as the material of choice in rigid food packaging, as it allows true circularity in direct food contact applications. It is increasingly promoted by legislators across Europe,” noted Mark Tollman, Group Strategic Sales Director at Faerch.
“This product innovation launch is part of the wider product development programme to bring true circularity to the market for Dairies.”
