Love Cocoa rebrands
The great-great-great Grandson of John Cadbury, James, has announced a rebranding of its ethical chocolate start-up Love Cocoa. The new, square packaging features minimalist designs with gold colouring.
According to the business, the rebranding and premium packaging aims to champion the brand’s eco and gifting credentials. The new redesign also incorporates Love Cocoa’s ‘One Bar = One Tree’ campaign.
In partnership with charity Trees for the Future, the initiative aims to plant 500,000 trees in northern Cameroon.
“We believe the redesign showcases the exceptional quality and taste credentials of Love Cocoa,” said founder James Cadbury, adding that ‘the time was right for a refresh’.
“We’re looking forward to introducing the transformed Love Cocoa brand to existing shoppers as well as draw in a legion of new fans. We are also proud to be partnering with Trees for the Future and are committed to planting 500,000 trees in 2020, helping local communities in West Africa badly affected by deforestation.”
