Seeds snacks hit Sainsbury’s
Two varieties of Pep & Lekker’s Seed Snacks will be trialled at 70 Sainsbury’s outlets across the UK, from this month.
The two SKUs – Fennel & Chia and Rosemary & Hemp – will feature in the supermarket retailer’s Taste of the Future aisle, for an RRP of £2 per 30g pack.
According to Pep & Lekker, the SKUs are packed with fibre and protein, and free from added sugar, gluten, and refined grains.
“The life of a fledging food supporting the war on obesity is certainly full of ups and downs, however the willingness of the fantastic Future Brands team to give Seed Snacks a break as part of their promotion of healthy eating is beyond our wildest dreams,” said Pep & Lekker co-founder Susan Gafsen.
