Activated nut m*lks
Australian plant-based brand Nutty Bruce says it is the first plant-based activated nut m*lk player to be available nationwide across the UK, through a new partnership with M&S.
The brand is launching two one-litre SKUs: Activated Almond M*lk and Activated Almond & Oat M*lk.
Both contain a ‘high content’ of activated organic almonds. The Activated Almond M*lk variety, for example, contains 5% almonds.
To activate almonds, Nutty Bruce soaks them for 12 hours in fresh filtered water to kick-start the germination process. The activated almonds are then carefully dried and blended with filtered water and simple, organic ingredients.
“It is claimed that activated nuts are closer to being alive, allowing for the nutrients within the nut to be digested more easily,” noted Nutty Bruce.
The range, which retails for £2.25 per litre, is free from thickeners, gums, preservatives, colours, stabilisers, nut pastes or added oils.
“We are really excited to have secured the Nutty Bruce brand for our customers, we have a great range of Made Without and dairy alternative products available, and these new lines will perfectly complement that selection by offering our first organic nut milk and also by containing gut friendly qualities due to the unique production process,” said April Preston, Director of Product Development at M&S.
