Good Catch range hits Tesco stores across UK
Good Catch has launched a three-strong plant-based tuna range in UK Tesco stores designed to tap into growing demand for vegan-friendly, plant-based protein alternatives.
The fish-free products have been co-created by Derek Sarno, the chef behind Tesco’s Wicked Kitchen food range, with his brother, Chad Sarno - who leads Good Catch culinary innovation. The range has been a success in the US, growing distribution to over 4,500 retail outlets in less than a year.
“Sustainability is, and will continue to be, higher on the consumer agenda than ever before,” said Chris Kerr, Good Catch co-founder and CEO, “and it’s no secret that this has played a huge part in the rapid growth of plant-based food and drink.
“Up to now, demand for these products has centred primarily in the meat and dairy aisles, with sales of meat-free alternatives growing quickly. Without question, seafood is the next wave, and offers a huge opportunity.”
Kerr added: “With scientists predicting that global fisheries may totally collapse by 2048 unless we act now, there’s a compelling case for the rising number of ‘flexitarian’ consumers in the UK to wake up to the environmental benefits of plant-based seafood, and start embracing these options in the same way they have ‘bleeding burgers’ and almond drinks – particularly when we can offer the same taste, texture and nutritional profile as seafood.”
The 100% plant-based tuna range provides a sustainable seafood alternative while delivering the familiar flaky texture associated with fish. With a six-legume blend of peas, chickpeas, lentils, soy, fava beans and navy beans with seaweed and algae extracts for a seafood flavour, there are three fish-free tuna variants currently rolling into Tesco stores nationwide, including: Naked in Water, Oil & Herbs and Mediterranean.
The Good Catch plant-based tuna range, (RSP: £2.50 / 94g) will be available in Tesco stores nationwide from January 2020 and will be available in the tuna aisle.