‘Bleeding’ vegan burger launches in the Netherlands
By Oliver Morrison
- Last updated on
British Brand Moving Mountains’ plant-based sausage and burger products have launched in over 360 Jumbo supermarkets across the Netherlands (RRP € 4.99 for a pack of four).
Moving Mountains ‘authentically meaty’ products are currently available in more than 4000 restaurants across Europe, including the Hard Rock Cafe in Amsterdam.
The company says it took more than three years of research, with over 500 test recipes and in collaboration with scientists, chefs and farmers, to get to market.
Simeon Van der Molen, Founder of Moving Mountains said: “We are pleased that our products are now available in the Netherlands. In the restaurants, diners sometimes send their food back because they think there is something wrong with the order – they think it’s real meat. We take this as a compliment.”