After the launch of Marmite Peanut Butter Crunchy last year, Unilever will launch Marmite Peanut Butter Smooth in the UK in February (225g jars retail at £2.50).
Unilever said peanut butter sales have continued to drive the overall spreads category, growing at 3% year on year and the launch of Marmite Peanut Butter Crunchy “contributed significantly to this growth”.
The smooth variant has been designed to “ensure retailers continue to drive incremental category sales by appealing to new shoppers who prefer smooth over crunchy peanut butter (44%)”.
The new variant is currently available in Morrisons and will roll out nationwide from 3rd February 2020.
Fikerte Woldegiorgis, foods brand experience director at Unilever UK&I, said: “When it comes to Marmite, people either love it or hate it – similar to the debate over smooth versus crunchy peanut butter.
“Not only will this new launch provide smooth peanut butter lovers with a brand-new option, drive incremental sales and category growth, it will also see us continue in our mission to provide better breakfast choices.”