Nestlé unveils Smarties Buttons
Nestlé has launched Smarties Buttons in all major retailers in the UK and Ireland.
Smarties Buttons are available in milk, white and orange-flavoured chocolate, all containing mini Smarties, available in both sharing bags and single packs.
Alberto Pisanello, Brand Manager for Smarties, said: “We know that Smarties hold special memories for so many people, and they are much loved for their bright colours, taste and texture. At the same time, consumers tell us they like their favourite brands to keep things fresh with exciting innovations and new varieties to try.
“Our Smarties Buttons offer all the fun, colour and crunch of Smarties, enveloped in a delicious smooth milk, white or orange-flavoured chocolate button. It’s Smarties reimagined, and we are tremendously excited to introduce this new addition to the family.”
The milk chocolate variety is available as a single 32.5g pack and a 90g sharing bag; and the white chocolate version as a single 30g pack and an 85g sharing bag. Orange Smarties Buttons, available in an 85g sharing bag, are available exclusively in Asda. Nestlé is advising a RRP of 65p for the single packs of the new miniature treats, while sharing bags should typically cost £1.59.