Iglo introduces Green Cuisine line in Germany

German frozen food brand Iglo Green Cuisine, owned by Nomad Foods Europe, has launched its Green Cuisine line consisting of nine new meat alternatives to be sold on the frozen food shelf.

The pea-based products are: minced meat, pulled BBQ strips, burger patties, mini-schnitzels and spicy meatballs, in addition to four ready meals – lasagne, vegetable bolognese, creamy fusilli in cream sauce with shredded meat and a chilli sin carne.

Antje Schubert, Managing Director of Iglo Western Europe,  said: “With a broad starting range of frozen products based on plant proteins, we are providing consumers with an attractive offer. Our goal is nothing less than to establish – together with the retail trade – a completely new category in the frozen food segment. With this strategic step, the segment has the potential to make the trend towards less meat in everyday life and a modern diet suitable for the masses.”​