Young's targets 'younger, health conscious' consumers
By Katy Askew
- Last updated on
Young’s Seafood is targeting “younger, health conscious shoppers” with the launch of Gastro Tempura Battered Fish Fillets.
The SKU comprises of a wild caught Alaska Pollock fillet, naturally high in Omega 3, coated in a tempura batter.
Yvonne Adam, Marketing Director of Young’s Seafood, said: “Fusing the great taste of Gastro with the significant health benefits of Omega 3, our Tempura Battered Fish Fillets offer shoppers the best way to create their own restaurant quality experience at home”.
The Gastro Tempura Battered Fish Fillets 300g have an MRSP of £4 and are available in Tesco and Waitrose. They will launch in Morrisons at the end of this month.