‘Gourmet’ instant noodle brand, Mr Lee’s Pure Foods, has launched reformulated recipes in fully recyclable cups.
The group said it has further balanced its seasoning levels and introduced “game-changing” chunks of 100% chicken breast into two of their flavours alongside market-leading amounts of freeze-dried veggies and proteins.
Mr Lee’s Noodles are available in six flavours: coconut chicken laksa; dragon fire vegetables; tai chi chicken; warrior fighting shrimp; and zen garden vegetables.
The noodles are gluten-free, low calorie, low sugar and contain “no nasties”. Vegan flavours are also available, the company noted.
“Taste doesn’t have to come at the sacrifice of healthfulness in food, and Mr Lee’s Noodles are proving that point in the convenience sector. Our noodles are tasty and guilt free, crafted by real people, using only the finest ingredients,” Mr Lee’s Pure Foods founded Damien Lee commented.
The line is also now available in 100% recyclable packaging.
It is carried in Ocado, Amazon and Mr Lee’s online shop and will launch in Holland & Barrett in mid-July.