French start-up Kanna’bar is launching its three-strong range of hemp “super bars” in national retailer Monoprix.
The line includes three SKUs: apricot & chia; lemon; and banana chocolate. Each 40g bar contains 11-13% hemp and 7 grams of protein.
Kanna’bar founder Jordan Lellouche said that the fruity flavours aim to combine a “gourmet” experience with hemp as a good source of vegetable protein.
Initially launching in Monoprix, the bars are now available online at kannabar.com and will be launching in Cojean shortly.
Kanna’bar said it is organising more than 100 events in Monoprix stores by the end of the year, while a group of 50 "influencers" will promote the bars to their online communities.
"We recorded more than 300 orders in five days at the opening of kannabar.com! The craze around Kanna'bar is exceptional,” Lellouche said.
Hemp belongs to the same botanical species as cannabis. It is legally grown in France with a THC content of less than 0.2%. Kanna’bar noted that hemp is considered a “superfood” thanks to its high protein content.