Pep & Lekker Seed Snacks are entering the sweet snacking category with the launch of additional SKUs.
The company is rolling out cacao & coconut and apple & cinnamon variants. This is the start-up's first foray into sweet snacking. The products are high in protein and vegan. This, co-founder Susan Gafsen said, would allow the group to appeal to a “wider/younger audience” without compromising on the company’s “full-bodied flavours and healthy convictions”.
“Whilst overjoyed with the success we’ve enjoyed in our first year of trading in nutritiously empowered snacks, we realised that there was so much more we could do to broaden our appeal yet further,” Gafsen explained.
The company is also increasing the protein content and lowering the sugar in its existing fennel & chia seed; cumin & linseed; and rosemary & hemp SKUs.
Additionally, sesame seeds have been taken out so that the brand is free from all 14 major allergens and a new fully compostable pouch packaging was unveiled.