Snack company Pladis has launched a new limited edition treat to its cake portfolio in the UK, McVitie’s Jaffa Cakes Pineapple Cake Bars.
The new cake treat is available now in Tesco and Asda stores at an MRSP of £1.00 and will be rolling out across all major grocery and convenience channels later this month.
The pack includes five individually wrapped bars. Pladis said the SKU is targeting “adult lunchboxes” and on-the-go consumers.
At 97 calories a bar, the snack is in-line with Public Health England’s new 100-calorie snacking guidelines.
All packaging is recyclable via Pladis’ partnership with Terracycle, the company added.
“We’re thrilled to launch our limited edition McVitie’s Jaffa Cakes Pineapple Cake Bars, offering consumers a new taste adventure for a product they already know and love,” said David Carey, Senior Brand Manager for McVitie’s Cake at pladis UK&I.
“Our McVitie’s Jaffa Cake Bars range has become one of the fastest growing products in the cake category over the last few years, helping to make McVitie’s the number one brand in Cake Bars, and Jaffa Cake Bars the nation’s favourite cake bar. We’re excited to build on this momentum with a new zesty, potentially controversial, flavour which we’re sure will spark debate with consumers around one of the country’s most loved brands.”