Les Recettes de l’Atelier made with Ruby chocolate
By Katy Askew
- Last updated on
Nestlé is introducing a new limited edition Ruby variant of its premium chocolate range, Les Recettes de l’Atelier.
Targeting Valentine's Day shoppers, the new, pink bar is Nestlé’s latest innovation in luxury chocolate. It is made with Ruby cocoa beans, which provides an "intense berry-fruitiness" without the addition of any flavourings or colours. This is coupled with raspberries in the Les Recettes de l’Atelier bar, Nestlé revealed.
Cat Mews, Les Recettes de l’Atelier Brand Manager, Nestlé UK said Ruby chocolate was a good fit for the brand. “We know how popular innovative and exciting confectionery is and, following the incredible success of Ruby chocolate, we are delighted to be able to offer this delicious chocolate in a premium bar. Les Recettes de l’Atelier is perfect for that.”
Les Recettes De l’Atelier was launched in Switzerland and France in 2014 and has grown to become Nestlé’s fastest growing confectionery brand in Europe, now sold in more than 15 countries. The Ruby variety will be available in Sainsbury's stores in the UK with an RRP of £3.