NPD trend tracker: From Brexit hampers to kombucha energy drinks

NPD-trend-tracker-From-Brexit-hampers-to-kombucha-energy-drinks.jpg
©Getty/gmast3r (Getty Images/iStockphoto)

From an Italian 'Brexit Box' full of non-perishables for UK shoppers, to a kombucha and apple cider vinegar energy drink, and a 300th-year anniversary Jubilee cheese in Liechtenstein, FoodNavigator brings you the last new product development trends in Europe.

From an Italian 'Brexit Box' full of non-perishables for UK shoppers, to a kombucha and apple cider vinegar energy drink, and a 300th-year anniversary Jubilee cheese in Liechtenstein, FoodNavigator brings you the last new product development trends in Europe.

NPD trend tracker: From Brexit hampers to kombucha energy drinks
NPD trend tracker: From Brexit hampers to kombucha energy drinks (gmast3r/Getty Images/iStockphoto)

From an Italian 'Brexit Box' full of non-perishables for UK shoppers, to a kombucha and apple cider vinegar energy drink, and a 300th-year anniversary Jubilee cheese in Liechtenstein, FoodNavigator brings you the last new product development trends in Europe.

Nestlé launches new range of premium tea capsules
Nestlé launches new range of premium tea capsules

Special. T by Nestlé has announced a collaboration with 150-year-old French company Kusmi Tea to launch four tea capsules across Europe.

The range includes ‘Anastasia’ – an Earl Grey variety made with black tea, bergamot, lemon and notes of orange blossom – as we as a ‘White Anastasia’ blend, using white instead of black tea.

The partnership has also created a green tea with orange and cinnamon called ‘Label Impérial’, and an infusion of plants, liquorice and peppermint titled ‘Be Cool’.

All capsules and designed for use in the Special. T tea machine, which similarly to Nestlé’s Nespresso machines, infuses each capsule automatically.

The collaboration also sees Kusmi Tea join Terracycle’s recycling programme for capsules. Customers can dispose of their capsules in 83 Kusmi Tea stores across France, and in three stores in Beligum.

The capsules are available online, as well as in Kusmi Tea stores in France, Belgium and Austria, and in Nestlé stores in Switzerland.

Müller’s Amore sub-brand returns to the UK
Müller’s Amore sub-brand returns to the UK

After a three-year hiatus, Müller has announced plans to relaunch its Amore sub-brand in the UK.

The new range, which comes in flavours Hazelnut, Morello Cherry and Lemon, boasts a lower fat and sugar content that earlier offerings: A 130 g pot contains on average 6.2 g of sugar, compared to 16.2 g per 120 g.

“We’ve worked really hard to identify the right opportunity for Müller Light shoppers in this segment,” said chief marketing officer Michael Inpong.

“Müller Light Amore is fat free and high in protein. This is the type of innovation that our customers and consumers can expect from the number one brand in the category.”

Each 130 g pot has a RRP of £1 (€1.17) and will be available this month in Asda and Morrisons.

Italian deli prepares UK shoppers for Brexit shortages with non-perishable hamper
Italian deli prepares UK shoppers for Brexit shortages with non-perishable hamper

Online Italian delicatessen Diforti has put together a ‘Brexit Box’ hamper full of non-perishable items for UK shoppers.

The box contains nine items that Italian delicatessens in the UK may have trouble stocking come March 29. This includes Carnaroli rice, Nduja spread, truffle oil and Sicilian pesto.

“The looming prospect of Brexit may have already hit the pound, but it could be about to hit the people of the UK where it really hurts – their kitchen cupboards. The price of olives has hit a seven-year high, and there are warnings of an impending cheese shortage.,” said Diforti director Carlo Diforti.

“We don’t want any of our customers missing out on the very best Italian ingredients, no matter what we wake up to on March 29th. That’s why we’ve put together the Brexit Box, full of items that may be harder to come by once Brexit comes around.”

The box is available on Diforti’s online store for £44.99 (€52.55).

Energy drink follows ‘fermented ingredients trend’
Energy drink follows ‘fermented ingredients trend’

The latest NPD from drinks company Willy’s comes in the form of a Natural Energy Drink (NED) made with kombucha and apple cider vinegar.

The drink contains all-natural ingredients, “only a trace of caffeine” and no added sugar.

“Our Natural Energy Drink is grown, fermented, canned and even designed here at the farm,” said Willy’s founder, William Chase.

“The fermented ingredients trend is here to stay, especially as people chose lower sugar, more natural alternatives to the sugary and caffeine-rich giants. I’m blending my apple cider vinegar and green tea kombucha with water, apple juice and ginger to make a delicious drink that hydrates, cleanses and gives you an all-natural gentle energy boost.”

A 250 ml bottle of NED has an RRP of £2.50 (€2.92) and is available at Wholefoods, Planet Organic, Bayley & Sage, and online.

France prepares for Mardi Gras with organic crêpe mixes
France prepares for Mardi Gras with organic crêpe mixes

French company Marlette has released limited edition packets of pancake mix in time for Mardi Gras, or Pancake Day.

The organic range includes French-style crêpes – both savoury and sweet – as well as thicker pancakes.

Marlette’s ‘Crêpes Maison’, or homemade crepes, uses T80 wheat flour and spelt flour, with a touch of sugar and salt from the Island of Ré. Customers need add 3 eggs, 80 g of unsalted butter, and 600 ml of milk.

A 350 g packet of ‘Crêpes Maison’ has a RRP of €5.90. The buckwheat, savoury version sells in packs of 240 g with a RRP of €5.90, and the ‘ultra sweet’ pancakes sell in packets of 350 g for €6.40.

 Liechtenstein celebrates its 300th anniversary with cheese
Liechtenstein celebrates its 300th anniversary with cheese

2019 marks the Principality of Liechtenstein’s 300th anniversary, and dairy manufacturer Milchhof AG is celebrating with a Jubilee Cheese.

Naturally ripened over at least 300 days on spruce wood, the vacuum-packed hard cheese is sold in whole wheels, half wheels, or in 200 g portions. Manufacturing of the limited edition product is set at 300 wheels per month.

Milchhof AG’s cheese and dairy team leader, Beat Ruckstuhl, described the cheese as having “A strong, well-balanced and harmonious aroma that only comes through intensive care and long maturity.”