East London based Minor Figures was established in 2014. The start-up has been a pioneer in the premium nitro cold brew coffee segment and was the first to market with a cold brew canned drink combining "speciality grade" coffee and oat milk.
“Our positioning sits Minor Figures between ugly, big brand RTD (ready to drink) long-life iced coffee, and the exclusive, hipster, artisanal, expensive, short-shelf-life cold brew. So our aim is to shake up the Ready To Drink category, by taking quality, values, ethics, and passion of the ’specialty’ coffee scene and putting all of that into a product that sits on a supermarket shelf," founder Stuart Forsyth explained.
With growing popularity of single-origin products in segments like coffee and cocoa, Minor Figures has now introduced Double Origin Coffees – a new way to approach blended coffee with a range that brings together "harmonious pairings of Single Origin coffees".
The new range consists of Filter and Espresso variants and is available in whole bean and ground.
"The Filter Roast celebrates the floral, earthy coffees of Africa. You’ll discover notes of sweet apricot and cranberry, with a crisp acidity. The Espresso Roast features two coffees from South America. You’ll note darker flavours of red berries, chocolate and marzipan," Minor Figures said.