Fentimans, the botanically brewed drinks maker, is adding an apple and blackberry variety to its craft soft drinks line.
The company said the new product achieves a "complex depth of flavour" thanks to Fentimans' botanical brewing methods, combined with a combination of apple and blackberries to create a "fresh and authentic taste".
“Being British is embedded in the DNA of the Fentimans brand. There is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer. Our latest flavour innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavour experience consumers are seeking, with a unique British twist," Fentimans marketing director, Andrew Jackson, commented.
Apple & Blackberry will be launched in a 275ml bottle and a 750ml sharing format in the grocery channel. The launch will be supported with an outdoor, digital marketing and experiential campaign, including a British Garden Games Activation. The suggested RSP is £1.25 and £2.90 for the small and large formats respectively.