General Mills is expanding its Häagen-Dazs ice cream line in Germany with the addition of the Barista Collection.
Two new flavours will be available in the market: brownie macchiato and spicy caramel chai latte.
The first is a coffee ice cream infused with an "intense" coffee sauce and chocolate brownie pieces. The second includes Häagen-Dazs ice cream with black tea and aromatic spices, caramel-ginger sauce and crispy biscuit pieces.
The launch will be supported by outdoor and online advertising. The ice cream varieties are being rolled out to convenience, hypermarket, supermarket and forecourt channels as well as Häagen-Dazs shops throughout Germany.